After sealing off the Kigali acquisition, Hilton hotel said on Thursday that it plans to spend $50 million over the next five years to renovate and rebrand 29 hotels in Africa, joining other chains keen to tap growing business and international travel on the continent.

The hotel will also open another property in the Kenyan capital Nairobi by the end of this year. The hotel said the remaining additions to its 39 existing African properties would be operational within the next five years.

Hilton’s senior vice president for development in Europe, Middle East and Africa said, “The model of converting existing hotels into Hilton branded properties has proved highly successful in a variety of markets and we expect to see great opportunities to convert hotels to Hilton brands through this initiative,”.

There was 11 percent growth in Sub-Saharan African tourism in the past year, according to data from the U.N. World Tourism Organization.